We like clever ideas at Comeback Kid. So we were pretty impressed when we read about this: Burberry have launched a social network, Art of the Trench, that allows users to upload pictures of themselves wearing trench coats. It's kinda like a mini Lookbook.nu, but curated by Burberry. Who was responsible for this? Genius. We'd like to meet her/him.
PS. Still waiting for the day I can afford a real Burberry Trench coat.
